“Why Social Media is Vital for Musicians” with Kirstie Lisk-McCallum

Kirstie Lisk-McCallum recently completed an MM in Choral Conducting at the University of Houston. In addition to her fine musicianship, she also revitalized the UH Choral Department’s social media presence, driving engagement across the city. She recently presented “Why Social Media is Vital for Choirs” at the American Choral Directors’ Association 2025 National Convention in Dallas, which includes interactive components, optimization strategies, and practical information on how to use social media for professional good. We’ve asked her to modify this presentation for organists and church music programs.